We see a network that spans many material types, works in all geographies and becomes more than one or two niche businesses. Instead, this envisioned ecosystem will serve as a significant supplier of building products to the construction sector.
But the challenges are very real. The well-worn pathways of the construction industry can be difficult, yet not impossible, to change. The supply of reclaimed commercial building products is seemingly infinite (32 million tons of renovation debris end up in the landfill every year, just in the US!). But the level of demand for these products is approximately zero.
No customers means no enterprises, no waste diversion, and no carbon reduction.
To break this chicken-and-egg dilemma, our founder, Andrew Ellsworth, convened several collaborators to develop the All For Reuse initiative. AFR seeks commitments to “buy reclaimed” from large property owners (government agencies, colleges and universities, and large corporations) to consider reclaimed materials on future projects.
Using the power of the pocketbook, signatories will push their design and construction teams and consultants to work through the process of incorporating reclaimed products. Doing so will help to acclimate other players in the value chain to this new approach.
Once demand for reclaimed products is apparent, stakeholders in the ecosystem, including Doors Unhinged, All For Reuse and any other entity that’s inspired to join forces with us, will catalyze the market’s development and infrastructure.
Together we will bring about environmental benefits, create a green workforce and generate community wealth through a true circular economy.
Learn more about the All For Reuse initiative and find out how to get involved here.
It’s hard to tackle large, systemic problems, but we thought doors were as good a place to start as any. We’re excited to see what lies ahead for this nascent industry, and sincerely hope that you will become a part of it.
